Renaissance is a brand of high-quality cannabis products made using 100% pure THC extract, based in Oakland, California. I was commissioned to create a logo and wordmark with the flexibility to use them across varied packaging needs.
Logo Design, Wordmark
The client’s vision was a logo that exuded a classy, high-end and luxurious appearance symbolizing divinity and royalty.
The wordmark is based on Victorian-style typography, the decorative letterforms representing luxury. The logo is made of a stylized sun behind the custom wordmark, adorned with stars, moon and light rays symbolizing divinity. An alternate logo utilizes the “R” with a crown symbolizing royalty. Together, they reflect a high-quality and niche product.
The first concept was based on the typeface called “Raphael Series,” printed in the American Type Founders type specimen from 1899.
The third, and the chosen, concept was based on a typeface called “Rembrandt Series,” also from the ATF type specimen printed in 1899.