Renaissance
Renaissance is a brand of high-quality cannabis products made using 100% pure THC extract, based in Oakland, California. I was commissioned to create a logo and wordmark with the flexibility to use them across varied packaging needs.
Logo Design, Wordmark
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/b510183e-627b-4b30-9dce-9dec1ac4a1a0_rw_1920.jpg?h=a245ddda6774b158229aa1d34c0d3d3e)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/9c5f12c6-e92b-4cf9-9f52-f660f906bffe_rw_1920.jpg?h=f2ee6afff46ba5a86bca44618f77421d)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/f8eb0ff6-f2b0-47ee-9471-6ed1147dac3c_rw_1920.jpg?h=a43c10e89d1a02cfecda8c70fc8a99e0)
The Process
The client’s vision was a logo that exuded a classy, high-end and luxurious appearance symbolizing divinity and royalty.
The wordmark is based on Victorian-style typography, the decorative letterforms representing luxury. The logo is made of a stylized sun behind the custom wordmark, adorned with stars, moon and light rays symbolizing divinity. An alternate logo utilizes the “R” with a crown symbolizing royalty. Together, they reflect a high-quality and niche product.
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/506ae5fd-e7a4-4d95-a44a-31f95ae37339_rw_1920.jpg?h=04cc7b0f01655646a697d18ec46ab30c)
Concept 1
The first concept was based on the typeface called “Raphael Series,” printed in the American Type Founders type specimen from 1899.
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/2fc59e05-6d11-4e40-b605-d232bfaf9a24_rw_1920.jpg?h=25f435824c4daa6c2dcc18674aa0654e)
Concept 2
The second concept was based on a poster From A to Z: The Alphabet Poster designed by Mateusz Witczak in 2017.
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/74b7fc99-553b-43c8-a992-3808b9d98f32_rw_1920.jpg?h=a3173d2942b983f93def755157a1959d)
Concept 3
The third, and the chosen, concept was based on a typeface called “Rembrandt Series,” also from the ATF type specimen printed in 1899.
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/da481cd1-7ef2-4bbf-9fc5-566c783e33ea_rw_1920.jpg?h=3159c34a2a5376de2fe3287003243743)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/12044902-0140-463a-842d-1c570f92f0b8_rw_1920.jpg?h=a5915a88ba4067993a8b5ff2620192b0)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/a7743c03-cde8-48e4-98d7-df57dab3b6f3_rw_1920.jpg?h=3945721a9c57b8485aadfbb1823970de)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/ddc3736c-9180-4882-aa59-1a71e92a3076_rw_1920.jpg?h=a13ab20069854d5cf2a560c0162919df)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/964b857c-299b-4160-bb45-860cc86260fe_rw_1920.jpg?h=8eae1cf474ae6aa63fd2c98784c67d19)
![](https://cdn.myportfolio.com/1c5fa1c42d509bcfa02f876cfadbaf84/f57abf8d-6fff-45db-8d7b-14575ba0eefd_rw_1920.jpg?h=2bf7dfa911733aff809ad386e22cdbd7)